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BASKIN-ROBBINS CELEBRATES AMERICA’S FAVORITE PASTIME WITH BASEBALL NUT ICE CREAM

June 04 2010

CANTON, Mass. (June 2, 2010) – It’s one, two, three scoops and you’re in with Baskin-Robbins renowned Baseball Nut™ ice cream. Nothing says summer is here better than baseball and ice cream, and this June, ice cream and baseball lovers everywhere can enjoy a taste of America’s favorite pastime at Baskin-Robbins. For a limited time, the iconic ice cream brand is celebrating the “boys of summer” with Baseball Nut, June’s Flavor of the Month.

Baskin-Robbins has been creating pop-culture-inspired flavors for the last 65 years, and Baseball Nut is no exception. It is a smooth, vanilla flavored ice cream swirled with a black raspberry ribbon and loaded with cashews. Originally, Baseball Nut commemorated the Dodgers’ move from Brooklyn to Los Angeles in 1958. When the Dodgers arrived in Los Angeles they were greeted with Baseball Nut, complete with raspberries to “heckle” the umpires.

To celebrate the Baseball Nut flavor, Baskin-Robbins will give away prizes throughout the month of June via Twitter. Ice cream fans can test their baseball know-how without ever heading out to the diamond by visiting www.twitter.com/BaskinRobbins.   Additionally, fans can learn more about Baseball Nut ice cream and find additional trivia on the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins
 
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.
 
 
 
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