February’s Flavor of the Month and delicious new ice cream cakes are the perfect way to celebrate the most romantic day of the year
Mass. (February 4,
2013) – Baskin-Robbins, the world’s largest chain of ice cream
specialty shops, today announced a loveable line-up of sweet frozen treats for
Valentine’s Day. Chocolate lovers are sure to swoon over Baskin-Robbins’
February Flavor of the Month, Bundle of Love. Featuring smooth and creamy
chocolate ice cream swirled with chocolate-flavored candies and
chocolate-flavored hearts with raspberry filling, Bundle of Love is sure to
make ice cream enthusiasts fall in love.
addition, Baskin-Robbins’ new Conversation Heart Cakes are the perfect way for
anyone to express their love to that special someone in their life. The Conversation Heart Cakes
are adorned with rainbow sprinkles and feature one of three Valentine’s Day
messages: “Love You,” “Kiss Me,” or “Be Mine,” or can be customized with a
personalized message. To show that it's truly what's on the inside that counts,
the cakes can be customized with that special someone’s favorite ice cream
flavor. Baskin-Robbins’ Conversation Heart Cakes can be shared with 2-4 people
and have a suggested retail price of $14.29.
“This Valentine’s Day, we’re sharing our passion
for ice cream with our guests and offering them a sweet line-up of romantic
products that can be enjoyed with their loved ones,” said Stan Frankenthaler,
Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands.
“Baskin-Robbins is known for its innovative flavor and ice cream cake creations,
and we are excited to introduce Bundle of Love and our new Conversation
Heart Cakes to celebrate the sweetest
day of the year.”
In Baskin-Robbins shops nationwide
during the month of February, Bundle of Love is available by the scoop – in a
cup or cone – or as a milkshake. Also available in hand-packed pints, quarts and half-gallons, ice
cream lovers can bring Bundle of Love home to enjoy with their loved ones.*
Baskin-Robbins’ gift cards also make perfect
gifts for loved ones for Valentine’s Day. Gift cards can be purchased in any
amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. In addition, gift cards
purchased online can be customized with a favorite photo and come inside a
personalized greeting card.
information about Baskin-Robbins’ frozen treats and its February Flavor of the Month,
visit www.BaskinRobbins.com or follow
us on Facebook (www.facebook.com/BaskinRobbins) or on
*In California, Baskin-Robbins offers hand-packed ice cream in
three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 35th annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com