September 30, 2010 (Canton, MA) -- BestSweet, Inc., one of the world’s leading mass-market confectionery manufacturers, today announced the launch of free Baskin-Robbins Smooth & Creamy Mango Delight Hard Candy™ sampling at participating Baskin-Robbins locations in the U.S. Baskin-Robbins, America’s favorite neighborhood ice cream shop, will offer a complimentary piece of sugar-free Baskin-Robbins Mango Delight candy to customers beginning Friday, October 1, 2010. There is no purchase necessary, and sampling will continue while supplies last.
 
BestSweet’s new Smooth & Creamy Hard Candy treats feature a natural swirl appearance and offer the delicious flavor, smooth texture and experience of Baskin Robbins’s favorite ice cream flavors. Smooth & Creamy Mango Delight flavor is a sweet and tangy blend of fresh mango flavor combined with rich and delicious real cream for the true-to-life flavor of Baskin-Robbins ice-cream.
 
“We love sharing our latest products and giving a little something free to reward Baskin-Robbins’ loyal guests,” said Nicole Watson, Associate Brand Manager for BestSweet. “We hope the sweet and tangy flavors of the new Mango Delight will tickle customers’ taste buds and satisfy their sweet-tooth needs.”
 
Baskin-Robbins Smooth & Creamy Hard Candy is available for purchase in the candy aisles of grocery, drug and mass retailers nationwide. The suggested retail price of the 2.75 oz bag is $1.99. Baskin-Robbins Smooth & Creamy Hard Candies are available in regular and sugar-free varieties and are individually wrapped, so they are perfect to carry in purses or pockets..
 
 
 
About BestSweet
BestSweet, Inc. is a privately held, third generation confectionery manufacturer operated in Mooresville, N.C. With more than 70 years of heritage in the industry, BestSweet is a leader in its market segment with its world-class innovation, manufacturing and marketing of confectionery, cough drop and nutraceutical products. BestSweet produces top-quality, innovative goods that appeal to all tastes, as demonstrated by its global customer and consumer bases. Some of BestSweet’s best-known products include Baskin-Robbins Candy, Lites Sugar Free Hard Candies and its BestHealth line of nutritional supplements. For more information, visit www.BestSweet.com.
 
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

###