CANTON, Mass. (Sept. 4, 2012) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today introduced an inventive new way to enjoy its delicious vanilla Soft Serve with the launch of Waffle Chip Dippers™. This new treat features Baskin-Robbins’ smooth and creamy vanilla Soft Serve drizzled with chocolate syrup and topped with M&M’s and Snickers pieces, all accompanied with six hand-cut, triangle-shaped waffle and brownie chip pieces that are ready for dipping. Waffle Chip Dippers are available through the end of September at participating Baskin-Robbins shops nationwide for a suggested retail price of $2.99.
“We’re excited to share our latest product innovation, Waffle Chip Dippers, with our guests across the country,” said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands. “From our fanciful ice cream Cake Bites to our wide range of custom ice cream cakes, we’re always working to create delicious and imaginative frozen desserts to delight our guests. With Waffle Chip Dippers, we’ve now taken a popular treat – vanilla Soft Serve – and reimagined it in a way that’s unique and really fun to eat.”
- To double dip or not to double dip? About four in 10 (39%) Americans admitted to double dipping – the act of re-dipping a previously bitten chip or vegetable into a dip – at least some of the time, if not always. No need to worry about this foodie faux pas with new Waffle Chip Dippers, though, as they are perfectly portioned for one.
- Savory as sweet? When asked to select the savory dish they’d most like to try re-created as a dessert, nearly one in five (19%) chose chips and dip. Only pizza was chosen by more Americans (38%).
- What comes first, the ice cream or the waffle cone? In strategizing how to eat ice cream in a waffle cone, most (60%) Americans eat the ice cream first. However, in true “chips and dip fashion,” about one in four (23%) alternate between eating the ice cream and the cone.
For more information about Baskin-Robbins and its wide range of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).