TOKYO, JAPAN. (July 8, 2010) – Baskin-Robbins is opening its 1,000th store in Japan. To honor this important milestone the company held a grand opening celebration at the new shop located at Decks Tokyo Beach, 1-6-1 Daiba, Minato-Ku in Tokyo.
The shop, which includes a beautiful outdoor deck at which guests can sit and enjoy their favorite flavors, features the full complement of Baskin-Robbins ice cream, sundaes, beverages, and ice cream cakes. Japanese guests can select from world favorites like Vanilla and Mint Chocolate Chip, but can also try popular local flavors like Popping Shower (white chocolate and crème de menthe flavor with “pop rock” inclusions), Matcha (green tea flavor) and Musk Melon.
Since opening their first shop 37 years ago, Baskin-Robbins’ Japanese partner B-R 31 Ice Cream Company Ltd. has greatly contributed to making Baskin-Robbins the global ice cream leader it is today. “The 1,000th store opening in Japan is a testament to the great successes achieved by the B-R 31 Ice Cream Company management team,” said Nigel Travis, Chief Executive Officer for Dunkin’ Brands, the parent company of Baskin-Robbins. “This group has repeatedly been recognized with Baskin-Robbins’ highest honors for their excellence in operations and new store development.”
“B-R 31 Ice Cream Company, led by Chief Operating Officer Senji Ozaki, has displayed all the elements that Baskin-Robbins hopes to achieve,” said Srinivas Kumar, Brand Operating Officer of Baskin-Robbins Worldwide. “They have excelled at leadership through partnership with their franchisee owners, innovation in training and development, promotional activities and most importantly, ensuring the brand’s promise of ‘we make people happy’ comes to life each and every day.”
“Our 1,000thstore milestone represents the deep connection and affinity Baskin-Robbins shares with the people of Japan,” said Senji Ozaki. “With this opening, we honor the guests, franchisees and employees responsible for our success, and look towards a future of continued growth and commitment to serving both our new and existing communities.”
Baskin-Robbins has enjoyed a strong international presence since 1970, when it began opening stores in Japan, Saudi Arabia, Korea and Australia. To date, the company has more than 6,200 locations in 35 countries worldwide. To learn more about Baskin-Robbins consumers can visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.