BASKIN-ROBBINS KICKS OFF 2013 WITH A BUY ONE GET ONE FREE TWO-SCOOP SUNDAE OFFER
CANTON, Mass. (January 15, 2013) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is kicking off the New Year with a weekly Buy One Get One Free Two-Scoop Sundae offer at participating Baskin-Robbins shops nationwide. Beginning tomorrow and continuing every Wednesday through the end of March, guests who purchase a “Build Your Own” Two-Scoop Sundae will receive another Two-Scoop Sundae of equal or lesser value for free.* Baskin-Robbins locations in the New York metro area will feature the Buy One Get One Free Sundae offer every Tuesday instead.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.