Canton, Mass. (October 14, 2011) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announces the introduction of its newest culinary creation, Cake Bites - a new taste extravaganza that combines both ice cream and cake in a single serving. These beautifully presented mini desserts are covered with indulgent ganache and finished with a decorative drizzle of either chocolate or caramel. Cake Bites cost $2.99 individually or are $9.99 for a mix-n-match 4-pack and are available in the following four flavors; Double Chocolate, Praline Caramel, Chocolate Mint, and Vanilla Blondie. Cake Bites can be purchased individually or in customizable packages of four.

As the mini-dessert trend continues to grow in popularity across the country, consumers are looking for the ultimate petite treat. Bite-Sized/Mini Desserts have been a top trend in the National Restaurant Association’s “What’s Hot” Chef’s survey for the past five years, and were the #2 trend in the Dessert category in 2011.*

Baskin-Robbins’ Cake Bites, reminiscent of French petit fours, allow consumers to enjoy a satisfying, beautifully decorated, portion-controlled treat. Cake Bites are the latest miniature offering from Baskin-Robbins following the summer release of its Mini Cones and the recent addition of mini 31Below frozen beverages and Mini Soft Serve Parfaits.

We wanted to offer our ice cream cake enthusiasts a unique dessert that can be enjoyed individually or shared with that special someone,” said Stan Frankenthaler, Dunkin’ Brands Vice President of Innovation and Executive Chef. “Cake Bites provide our on-the-go consumers an affordable elegant holiday dessert that looks exquisite, tastes delicious and requires no preparation time.”

Cake Bites are perfect for entertaining, especially during the holidays,” Added Frankenthaler. “Party hosts can serve their guests with these elegant, premade desserts that will be the talk of the holiday season.”

In stores now, guests can purchase Baskin-Robbins Cake Bites at their neighborhood Baskin-Robbins. Cake bites come in the following four flavors:

  • Double Chocolate – Chocolate ice cream over chocolate cake, enrobed with chocolate ganache coating, finished with chocolate accent
  • Praline Caramel – Pralines ‘n Cream ice cream over white cake enrobed with white chocolate ganache coating, finished with caramel drizzle & chopped pralines
  • Chocolate Mint – Mint Chocolate Chip ice cream over chocolate cake, enrobed with chocolate ganache coating, finished with white chocolate drizzle
  • Vanilla Blondie – Vanilla ice cream over white cake, enrobed with white chocolate ganache coating, finished with chocolate accent
Cake Bites are available at Baskin-Robbins throughout the country. Customers are advised to pre- order Cake Bites in advance if they are customizing a mix and match box of four and not picking up a pre-made package of one specific flavor.
 
Please visit www.baskinrobbins.com/storelocator to find your local store. Become a fan on the Facebook fan page or follow @BaskinRobbins on Twitter.
 
*Source: National Restaurant Association – www.restaurant.org

 

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For further information, visit www.baskinrobbins.com.