FALL IN LOVE WITH BASKIN-ROBBINS’ NEW CONVERSATION HEART CAKES AND BUNDLE OF LOVE FLAVOR OF THE MONTH THIS VALENTINE’S DAY
CANTON, Mass. (February 4, 2013) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced a loveable line-up of sweet frozen treats for Valentine’s Day. Chocolate lovers are sure to swoon over Baskin-Robbins’ February Flavor of the Month, Bundle of Love. Featuring smooth and creamy chocolate ice cream swirled with chocolate-flavored candies and chocolate-flavored hearts with raspberry filling, Bundle of Love is sure to make ice cream enthusiasts fall in love.
In addition, Baskin-Robbins’ new Conversation Heart Cakes are the perfect way for anyone to express their love to that special someone in their life. The Conversation Heart Cakes are adorned with rainbow sprinkles and feature one of three Valentine’s Day messages: “Love You,” “Kiss Me,” or “Be Mine,” or can be customized with a personalized message. To show that it's truly what's on the inside that counts, the cakes can be customized with that special someone’s favorite ice cream flavor. Baskin-Robbins’ Conversation Heart Cakes can be shared with 2-4 people and have a suggested retail price of $14.29.
“This Valentine’s Day, we’re sharing our passion for ice cream with our guests and offering them a sweet line-up of romantic products that can be enjoyed with their loved ones,” said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands. “Baskin-Robbins is known for its innovative flavor and ice cream cake creations, and we are excited to introduce Bundle of Love and our new Conversation Heart Cakes to celebrate the sweetest day of the year.”
In Baskin-Robbins shops nationwide during the month of February, Bundle of Love is available by the scoop – in a cup or cone – or as a milkshake. Also available in hand-packed pints, quarts and half-gallons, ice cream lovers can bring Bundle of Love home to enjoy with their loved ones.*
Baskin-Robbins’ gift cards also make perfect gifts for loved ones for Valentine’s Day. Gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. In addition, gift cards purchased online can be customized with a favorite photo and come inside a personalized greeting card.
For more information about Baskin-Robbins’ frozen treats and its February Flavor of the Month, visitwww.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).
*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).