CANTON, Mass. (June 1, 2011) – A sweet and crunchy winner has emerged from Baskin-Robbins’ first annual “Create Baskin’s Next Favorite Flavor” contest. After more than 40,000 entries and a nationwide vote, Toffee Pecan Crunch, the creation of Chicago’s Diane Sroga, is now available nationwide as Baskin-Robbins’ June Flavor of the Month. Toffee Pecan Crunch combines extra-rich, creamy chocolate ice cream with a sweet caramel ribbon and crunchy bites of HEATH® bar and pecans. Sroga visited Baskin-Robbins’ corporate headquarters in Massachusetts earlier this year to create the first batch of the flavor with Executive Chef Stan Frankenthaler and the Baskin-Robbins culinary team.*
“We received an overwhelming positive response to the “Create Baskin’s Next Favorite Flavor” contest which highlights the passion people have shown for our brand for more than 65 years,” said Brian O’Mara, Baskin-Robbins Vice President of Marketing. “We are enormously excited to introduce Toffee Pecan Crunch not only because it is a timeless flavor that will instantly become a favorite of ice cream lovers nationwide, but because it was created by one of Baskin-Robbins most faithful ice cream enthusiasts.”
“As a Baskin-Robbins customer for more than 25 years, I am truly honored to see my flavor as the June Flavor of the Month,” said Diane Sroga of Chicago, Illinois. “It is extremely exciting to think that Toffee Pecan Crunch will be added to the expansive Baskin-Robbins ice cream library alongside famous Baskin-Robbins flavors that I have enjoyed over the years such as World Class® Chocolate, Jamoca® Almond Fudge and Gold Medal Ribbon®.”
Toffee Pecan Crunch is available in Baskin-Robbins shops nationwide during the month of June and is available by the scoop – in a cup or cone – or as a Baskin-Robbins classic sundae. The flavor is also available in hand-packed pints, quarts and half-gallons so ice cream lovers can bring Toffee Pecan Crunch home to enjoy with family and friends or create their own specialty ice cream desserts.**
*Download video footage of Diane’s trip to Baskin-Robbins headquarters at http://bit.ly/ibDD6F
**In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,400 retail shops in 42 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.