CANTON, Mass. (November 3, 2014) – On Veterans Day, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, will donate 10 cents from each ice cream scoop sold in its U.S. locations to the United Service Organizations (USO), in honor of U.S troops, military families and veterans.* Baskin-Robbins’ support is part of the USO’s “Every Moment Counts” campaign, which calls on Americans to honor and create special moments for troops and their families, who make daily sacrifices as they serve.
Baskin-Robbins will also celebrate the military community all month long with its November Flavor of the Month, First Class Camouflage, and with a special Camouflage Waffle Cone. First Class Camouflage features a delicious combination of Chocolate, Salty Caramel, and Cake-flavored ice creams and can be enjoyed in a cup or cone as well as in Baskin-Robbins’ Camouflage Waffle Cone or Waffle Bowl, which are decorated green, brown and tan. Guests can also enjoy Baskin-Robbins’ First Class Camouflage Layered Sundae, which includes OREO® cookie pieces, caramel praline topping, hot fudge and is topped off with whipped cream.
“We’re excited to honor our military service members and veterans this November through our long-standing partnership with the USO, and hope our guests will join our efforts in supporting the USO on Veterans Day when we will make a donation for every scoop of ice cream sold in our U.S. restaurants to the organization,” said Bill Mitchell, President, Baskin-Robbins U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins China, Japan and Korea, who previously served as a Captain in the U.S. Army. “We’re also looking forward to introducing our November Flavor of the Month, First Class Camouflage, which celebrates our troops in a fun and unique way.”
Baskin-Robbins is also committed to supporting the military community by offering a special veteran’s incentive program for U.S. veterans seeking to open a Baskin-Robbins franchise in the U.S. As part of the program, Baskin-Robbins will waive the 20-year initial franchise fee of $25,000 and offer a 0% royalty rate for the first two years and a reduced royalty rate for years three through five for qualified, honorably discharged U.S. veterans, making it easier for them to start their own business.**
Baskin-Robbins was founded in 1945 by ice cream enthusiasts and brothers-in-law Burt Baskin and Irv Robbins, who both served in the military during World War II. The brand has a long history of serving those who serve our country. In addition, The Dunkin’ Donuts & Baskin-Robbins Community Foundation is committed to ensuring the safety of our neighborhoods through partnerships with organizations such as the USO.
For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).
For more information about the USO’s “Every Moment Counts” campaign, visit www.USOmoments.org.
OREO® and the OREO® Wafer Design are registered trademarks of Mondelēz International group, used under license.
* This donation is inclusive of all regular (4oz) and kids (2.5oz) scoops of ice cream sold as cups and cones on Tuesday, November 11th, 2014. The donation is based on regular-priced cup and cone scoop sales only, and does not include scoops that are used in other desserts (i.e. sundaes, beverages, cakes, take home, novelties, etc.).
** For details, please see the Baskin-Robbins Franchise Disclosure Document.
About the USO
The USO lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors, troops in transition and families of the fallen. The USO is a private, non-profit organization, not a government agency. Our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,400 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
About the Dunkin’ Donuts & Baskin-Robbins Community Foundation
The Dunkin’ Donuts & Baskin-Robbins Community Foundation brings together a wide network of stakeholders, including franchisees, crew members and employees. The focus of the Foundation is to serve our neighborhoods by taking care of their basic needs – safety, hunger relief and children's health. To learn more about the Dunkin’ Donuts & Baskin-Robbins Community Foundation, please visit www.dunkinbrands.com/foundation.