The Story Behind Golden Hour

The Story Behind Golden Hour

Captured that selfie with perfect lighting? Have that post-beach day glow? With these sweet signs of summertime, Baskin-Robbins® is adding a new refreshingly creamy seasonal flavor to the menu. Like sunshine in a scoop, Golden Hour* features creamy Salted Honey Ice Cream and vibrant Swirls of Strawberry Lemonade. The subtle Salted Honey background flavor allows for the bold flavor of the Strawberry Lemonade flavored Swirls to come through, giving golden fruity goodness in every scoop.

Golden Hour Ice Cream 1

While developing this flavor, the Research & Development Team chose an ice cream instead of sherbet or sorbet to allow for the Salted Honey flavor to truly shine and to showcase that an ice cream can also be refreshing. Our team named this flavor after the most photogenic time of day, also known as Golden Hour. A sweet taste of summer, this seasonal flavor is made with delicious honey in the ice cream, which is perfectly complemented by the Strawberry Lemonade flavor swirled throughout. With a creamy, fruity flavor, Golden Hour is the perfect complement to your next sunset selfie.

If a double scoop doesn’t curb your Golden Hour craving, you can take home a Fresh-Pack of this seasonal flavor or blend it into a creamy milkshake. You can also enjoy it as a summertime treat through delivery via DoorDashUber Eats and Postmates, or you can place an order at or through the Baskin-Robbins mobile app for pickup via drive-thru, carry-out or curbside, where available. Golden Hour is available at participating Baskin-Robbins shops for a limited time, while supplies last.

Are you scooping Golden Hour this summer? Let us know on Instagram, TikTok, Twitter and Facebook.

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*Participation may vary. Check with your local shop for availability.