Letter from Baskin-Robbins SVP Jason Maceda
Valued Baskin-Robbins Guests,
As we navigate through the challenges of COVID-19, I want to reinforce our ongoing actions designed to help ensure the health and safety of our guests, franchisees, employees, and the communities we serve. We recognize that we are all in this together.
- For Our Shops: Our shops in the U.S. will have reduced hours and will be limited to carry-out service, drive-thru or curbside pickup, which is now being added to some locations. Options will vary by shop as well as by state and local requirements. Our products will also continue to be available for delivery through DoorDash. There will be no access to seating and tables in the dining or patio areas. Additionally, beyond our normal stringent standards, we have increased the frequency of hand washing and cleaning procedures, including disinfecting high-use surfaces and high-traffic areas.
- For Shop Employees: Our franchisees are taking care of their employees, and are committed to providing a clean, healthy work environment. To do our best to keep everyone safe, we are also stressing the importance of social distancing in our shops. And, we are reducing our operating hours to allow extra time for additional cleaning and sanitization processes and to provide relief to our shop employees so they can spend more time with their families.
- For Our Guests: We’re committed to providing the safest and best experience possible, whether through carry-out in our shops, our drive-thru locations, curbside pick-up or delivery through DoorDash. We value the trust you place in us.
For nearly 75 years, Baskin-Robbins has been at the heart of the communities we serve, providing our guests with a place to connect with family and friends over their favorite ice cream flavor. While we know that ice cream isn’t a cure-all, we believe it can make a bad day good and a good day better, and we will continue to do our best to provide our guests with a small taste of comfort amid the current uncertainty. We are grateful to you, our guests, and for our franchisees and their employees who are the backbone of all we do.
We are in this together.
Senior Vice President, Baskin-Robbins