The Story Behind Baskin-Robbins Beach Day™

The Story Behind Baskin-Robbins Beach Day™

Won your beach volleyball tournament? That’s a reason to celebrate. Didn’t get a sunburn? There’s another. To celebrate all the sweet signs of summer, Baskin-Robbins® is bringing back the fan-favorite, Beach Day™* Ice Cream. Inspired by a delightful day in the sun, Beach Day™ features delicious flavors and textures that transport you to your favorite waterfront spot with each pink spoonful. Keep reading for the inside scoop on this summertime flavor.

A Wave of Flavor

Just like a perfect day at the beach, this brilliant ocean-colored flavor brings the perfect balance of sweet and salty to your taste buds. Beach Day™ is a wave of salted vanilla-flavored ice cream that meets milk chocolate-flavored caramel-filled sea turtles, frosting flecks & swirls of graham cracker “sand.” Beach Day™ is available this summer, while supplies last, so be shore to ride the wave into your local Baskin-Robbins.

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For its original release in 2021, our Baskin-Robbins Flavor Experts were excited to bring beach-inspired elements to life and featured graham cracker “sand” that is swirled throughout each scoop to provide a delightful texture. The real star of this flavor is the blue salted vanilla flavored ice cream made with sea salt from the Pacific Ocean. Adding a sea-inspired surprise to the scoop, milk chocolate-flavored caramel-filled sea turtles and colorful frosting flecks bring hints of sweetness that swim throughout the ice cream and crash onto your taste buds like waves on the shore.

 Get Your Beach Day™ Delivered 

The only thing better than getting Beach Day™, is Beach Day™ coming to you. Whether you choose to order with DoorDashUber EatsPostmates or Caviar, Baskin-Robbins Delivery is giving your next beach day the upgrade you didn’t know it needed. To order your favorite scoops and sips near you, simply download your preferred delivery partner’s app or head to their website, type in your delivery address, and select the Baskin-Robbins shop closest to you.

Are you celebrating summer by scooping Beach Day™? Let us know on Instagram, TikTok, Twitter and Facebook.

To stay up to date on all things Baskin-Robbins, sign up for our email news alerts at news.baskinrobbins.com/alerts.

*Available at participating Baskin-Robbins locations.

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