The Story Behind Baskin-Robbins Beach Day™

The Story Behind Baskin-Robbins Beach Day™

Won your beach volleyball tournament? That’s a reason to celebrate. Didn’t get a sunburn? There’s another. To celebrate all these sweet signs of summer, Baskin-Robbins® is bringing back the fan-favorite, Beach Day™ Ice Cream in a big way.

Starting July 1, Beach Day™ ice cream returns to shops nationwide for a limited time, available as the Flavor of the Month, as well as a new Beach Day™ Shake, Beach Day™ Sundae and Pre-Packed Quart. Inspired by a delightful day in the sun, Beach Day™ features delicious flavors and textures that transport you to your favorite waterfront spot with each pink spoonful. 

A Wave of Flavor

Just like a perfect day at the beach, this brilliant ocean-colored flavor brings the perfect balance of sweet and salty to your taste buds. Beach Day™ is a wave of salted vanilla-flavored ice cream that meets milk chocolate-flavored caramel-filled sea turtles, frosting flecks and swirls of graham cracker “sand.” Beach Day™ is available this summer for a limited time so be sure to surf the flavor wave before summer slips away.

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For its original release in 2021, our Baskin-Robbins Flavor Experts were excited to bring beach-inspired elements to life and featured graham cracker “sand” that is swirled throughout each scoop to provide a delightful texture. The real star of this flavor is the blue salted vanilla flavored ice cream made with sea salt from the Pacific Ocean. Adding a sea-inspired surprise to the scoop, milk chocolate-flavored caramel-filled sea turtles and colorful frosting flecks bring hints of sweetness that swim throughout the ice cream and crash onto your taste buds like waves on the shore.

 Get Your Beach Day™ Delivered 

The only thing better than getting Beach Day™, is Beach Day™ coming to you. Whether you choose to order with DoorDashUber EatsPostmates or Grubhub, Baskin-Robbins Delivery is giving your next beach day the upgrade you didn’t know it needed. To order your favorite scoops and sips near you, simply download your preferred delivery partner’s app or head to their website, type in your delivery address, and select the Baskin-Robbins shop closest to you.

Are you celebrating summer by scooping Beach Day™? Let us know on Instagram, TikTok, Twitter and Facebook.

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