The Story Behind Baskin-Robbins Beach Day™

The Story Behind Baskin-Robbins Beach Day™

Won your beach volleyball tournament? Didn’t get a sunburn? To celebrate all the sweet signs of summer, Baskin-Robbins® is bringing back the fan-favorite, Beach Day™* Ice Cream. Inspired by a delightful day in the sun, Beach Day™ features delicious flavors and textures that transport you to your favorite waterfront spot with each pink spoonful. Keep reading for the inside scoop on this summertime flavor.

What’s in Baskin-Robbins Beach Day™ Ice Cream?

Just like a perfect day at the beach, this brilliant ocean-colored flavor brings the perfect balance of sweet and salty to your tastebuds. Beach Day™ is a wave of Salted Vanilla flavored Ice Cream with Milk Chocolate flavored Caramel-Filled Sea Turtles, colorful Frosting Flecks and Swirls of Graham Cracker “Sand.”

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For its original release in 2021, the Baskin-Robbins Research & Development team wanted to bring all the beach-inspired elements to life and featured Graham Cracker “Sand” that is swirled throughout each scoop to provide a delightful texture. The real star of this scoop is the blue Salted Vanilla flavored Ice Cream made with sea salt from the Pacific Ocean. Adding a sea-inspired surprise to the flavor, Milk Chocolate flavored Caramel-Filled Sea Turtles and colorful Frosting Flecks bring hints of sweetness that swim throughout the ice cream and crash onto your taste buds like waves on the shore.

Baskin-Robbins Creature Creations®

You can also dress up Beach Day™ with our marine-inspired Creature Creations® sundae lineup! Straight from the seven seas, Creature Creations® Into the Sea, including the Shark, Dolphin and Sea Turtle, are ready to take your next scoop on an underwater adventure. Creature Creations® are riding waves into Baskin-Robbins shops all summer long with playful cup designs, white chocolate toppers and a colorful explosion of sprinkles. Guests will also receive a free creature-inspired crown with every Creature Creations® purchase to add a splash of fun while enjoying their ice cream, while supplies last.

Are you scooping Beach Day™ or celebrating summer with our Creature Creations®? Let us know on InstagramTikTokTwitter and Facebook.

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*Available at participating Baskin-Robbins locations