The Story Behind Baskin-Robbins’ August Flavor of the Month, Hidden Treasure

The Story Behind Baskin-Robbins’ August Flavor of the Month, Hidden Treasure

Baskin-Robbins’ August Flavor of the Month, Hidden Treasure, is jumping in on the underwater fun with a new flavor that will take your taste buds on an adventure. Filled with caramel flavored gold coins, guests will be scooping their way through the treasure chest with each bite.

This rich and indulgent flavor hits you with all of the chocolatey goodness you expect from a decadent Baskin-Robbins scoop. Hidden Treasure twists a crunchy chocolate cookie swirl (the same fan-favorite swirl used in our OREO® ‘n Cold Brew flavor!) into a Belgian chocolate flavored ice cream for a one-two punch of indulgence. Making it even better, as you dig through each scoop, caramel flavored gold coins pop up throughout the chocolate and add a final touch of sweetness. We’ve found gold with this flavor (literally)!

Dive into August’s Flavor of the Month with Baskin-Robbins’ new Creature Creations® lineup! Straight from the seven seas, Creature Creations® Into the Sea, including the Shark, Dolphin and Sea Turtle, are ready to take your next scoop on an underwater adventure. Creature Creations® are riding waves into Baskin-Robbins shops all summer long through playful cup designs, white chocolate toppers and a colorful explosion of sea-inspired sprinkles. Guests will also receive a free creature-inspired crown with every Creature Creations® purchase to add a splash of fun while enjoying their ice cream, while supplies last. 

Are you scooping up the August Flavor of the Month, Hidden Treasure? Let us know on InstagramTikTokTwitter and Facebook.

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