Keeping You Informed on Baskin-Robbins’ Response to Coronavirus (COVID-19)

Keeping You Informed on Baskin-Robbins’ Response to Coronavirus (COVID-19)

As we continue to closely monitor the global impact of Coronavirus (COVID-19), we are taking steps to help keep everyone who interacts with Baskin-Robbins safe during these challenging times. Read below for ongoing timely updates pertaining to COVID-19.


Published Tuesday, March 24, 10AM ET

Dunkin’ Brands Offers Relief Options to Franchisees

At Dunkin’ Brands we’re continuously evaluating ways we can support our franchisees, employees and guests throughout the evolving Coronavirus (COVID-19) health crisis. On March 19, we announced that Dunkin’ Brands is temporarily extending payment terms for royalties and advertising fees (and certain other items) for our Dunkin’ and Baskin-Robbins franchisees in the U.S. and Canada to provide them with more financial flexibility.

Dunkin’ Brands is also giving franchisees the flexibility to respond to changing circumstances to help ensure the safety of restaurant employees and guests. This includes offering franchisees the option to reduce hours of operation to provide relief to employees and allow extra time for deep cleaning, and temporarily close restaurants in areas where there are other Dunkin’ or Baskin-Robbins shops nearby.  

As of March 17, service at Dunkin’ U.S. and Baskin-Robins U.S. and Canada restaurants is temporarily limited to drive-thru ordering, carry-out and delivery, with a select number of locations also offering curbside service. 


Published Thursday, March 19, 7AM ET

A Message to Baskin-Robbins Guests about COVID-19

Letter from Baskin-Robbins SVP Jason Maceda

Valued Baskin-Robbins Guests, 

As we navigate through the challenges of COVID-19, I want to reinforce our ongoing actions designed to help ensure the health and safety of our guests, franchisees, employees, and the communities we serve. We recognize that we are all in this together.

  • For Our Shops: Our shops in the U.S. will have reduced hours and will be limited to carry-out service, drive-thru or curbside pickup, which is now being added to some locations. Options will vary by shop as well as by state and local requirements. Our products will also continue to be available for delivery through DoorDash. There will be no access to seating and tables in the dining or patio areas. Additionally, beyond our normal stringent standards, we have increased the frequency of hand washing and cleaning procedures, including disinfecting high-use surfaces and high-traffic areas.
  • For Shop Employees: Our franchisees are taking care of their employees, and are committed to providing a clean, healthy work environment. To do our best to keep everyone safe, we are also stressing the importance of social distancing in our shops. And, we are reducing our operating hours to allow extra time for additional cleaning and sanitization processes and to provide relief to our shop employees so they can spend more time with their families.
  • For Our Guests: We’re committed to providing the safest and best experience possible, whether through carry-out in our shops, our drive-thru locations, curbside pick-up or delivery through DoorDash. We value the trust you place in us.

For nearly 75 years, Baskin-Robbins has been at the heart of the communities we serve, providing our guests with a place to connect with family and friends over their favorite ice cream flavor. While we know that ice cream isn’t a cure-all, we believe it can make a bad day good and a good day better, and we will continue to do our best to provide our guests with a small taste of comfort amid the current uncertainty. We are grateful to you, our guests, and for our franchisees and their employees who are the backbone of all we do.  

We are in this together.


Jason Maceda
Senior Vice President, Baskin-Robbins 


Published Monday, March 9, 10:30PM ET

A Message to Baskin-Robbins Guests about Coronavirus (COVID-19)

Letter from Dunkin’ Brands CEO David Hoffmann

To Our Guests,

At Dunkin’ Brands, we take a lot of pride in being part of your everyday, and there is nothing more important to us than the safety and well-being of our guests, employees, and the communities we serve. With Coronavirus (COVID-19) on the minds of many, I want to take a moment to personally update you on the steps we are taking both at Dunkin’ and Baskin-Robbins to ensure your health and safety during these challenging times.

To help protect our restaurants against COVID-19, we are in constant communication with local, national and international health officials as well as the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). As a global company, we have relationships with health experts across the world and are leveraging these resources to ensure our teams have the most current and effective tools for restaurant sanitation. Our goal is to ensure the restaurant policies we put in place meet or exceed their recommended guidelines.

Additionally, we have appointed an internal global task force dedicated exclusively to COVID-19. This team is comprised of leaders from all sectors of our business, and they are meeting daily to provide timely updates and ensure any new developments are handled swiftly and appropriately. I am extremely proud and grateful to the members of this task force for their commitment to our brand, people, and guests during this time.

At the recommendation of our global task force, in addition to the steps we and our international franchisees and licensees have taken in their restaurants, we have a number of cleaning and sanitation initiatives underway in our U.S. locations. These initiatives include: increasing the frequency of restaurant cleaning; requiring franchisees and their crew members to re-take food safety training; temporarily halting food sampling and reusable mug programs; and cancelling non-essential corporate, franchisee and employee meetings as well as non-essential corporate travel.

Our hearts go out to all who have been impacted by the virus, and I want to personally thank all of our franchisees, licensees, employees and restaurant team members who have committed to protect our guests and each other. I’d also like to give special recognition to our Asia Pacific and international teams where the impact of the virus has been most pronounced to date.

As the dynamics surrounding COVID-19 continue to change, what won't change is our commitment to do everything we can to help ensure the health and safety of everyone involved with Dunkin’ and Baskin-Robbins. We have earned your trust for more than 70 years through our commitment to quality, and we thank you for that trust. As we have during other challenging global events, we’ll work tirelessly to persevere through this one together.


Dave Hoffmann
CEO, Dunkin’ Brands