This month, Baskin-Robbins volunteered at the nation’s largest all-you-can-eat ice cream festivals in Boston and New York, which raised almost $800,000 to directly support the Jimmy Fund’s mission of fighting cancer in kids.
These sweet festivals are known to most as the Jimmy Fund Scooper Bowl or Scooper Bowl, events where you can indulge your sweet tooth and fight cancer at the same time. These events in Boston and New York feature frozen treats from some of America’s most beloved ice cream brands, including Baskin-Robbins!
For the 36th annual Jimmy Fund Scooper Bowl in Boston, Dunkin’ Brands employee volunteers served scoops of our Boston Cream Pie, Cannoli Be With You, OREO® ‘n Caramel, and Triple Grape Ice flavors at City Hall Plaza from June 5th-7th. For the first time ever last year, the Scooper Bowl expanded beyond Boston to New York, and the combined events in 2017 featured over 33,000 scoops of Baskin-Robbins ice cream. This year’s Scooper Bowl in New York took place at Bryant Park’s Fountain Terrace from June 1st-3rd and featured a record breaking 60 plus flavors with treats shipped from as far away as Italy and as close as Brooklyn.
Between the Boston and New York events, 150 Baskin-Robbins volunteers served 35,000 scoops of ice cream, raising almost $800,000 to directly fight cancer in kids! After the event, the brand also donated ice cream to local Boston food banks. New this year, on the final day of the Boston Jimmy Fund Scooper Bowl there was a 21+ area called Scoop@Night which included local breweries and a winery, because who doesn’t love a good beer and ice cream pairing or wine and ice cream pairing?
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Photo Credit- Bryant Park Coorporation. Angelito Jusay Photography