The Story Behind Quarterback Crunch®

The Story Behind Quarterback Crunch®

Kick off football season in the best way with a scoop (or two or three) of a returning Baskin-Robbins flavor! In honor of the return of one of America’s favorites sports seasons, we’re sharing the story behind our classic Quarterback Crunch®.

You may have heard about this flavor before; It was originally created over 40 years ago by two Baskin-Robbins store owners in Chatsworth, California. After watching their local team’s quarterback get sacked several times during a game in 1978, they came up with this flavor that has been a fan favorite every season since. Vanilla flavored ice cream drops back and scores with rice crunchies in a chocolate flavored coating in this delicious ice cream. And the caramel ribbon is good for the extra point!

Quarterback Crunch


Enjoy this delightful scoop in a fancy waffle cone or waffle bowl, or as the topping on your Polar Pizza® Ice Cream Treat. You can even amp up your game day get together with our Football Cake filled with Quarterback Crunch® ice cream! Shaped like a football and serving 10-12 people, this all ice cream cake scores winning points at every game day party.

Football Cake


The Football Cake is available for pre-order both in-store or online at Our ice cream cakes are created and decorated in local Baskin-Robbins shops, so you can work directly with your local store’s cake decorator on custom design requests.

How are you enjoying the kickoff to football season with Baskin-Robbins? Let us know on Instagram, TikTok, Twitter and Facebook.

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