The Lone Star State Ushers in New Chapter of Baskin-Robbins History

The Lone Star State Ushers in New Chapter of Baskin-Robbins History

With the help of two dedicated Texas franchisees – Grace Hauser and Vanessa Hauser Herrera – El Paso is now the official home of Texas’ first Next Generation Baskin-Robbins!

Similarly to the first “Moments” store introduced in Fresno last year, this new location will give the El Paso community an opportunity to experience Baskin-Robbins in a whole new way. The store features a custom mural that speaks to the local history and culture by showcasing historic moments and icons from El Paso, such as, the Star on the Mountain, Mission Socorro, and friendly miner mascot. From comfortable indoor and outdoor seating that invites guests to savor their visit, to a drive-thru that helps satisfy guests’ sweet tooth on the go, Texans are sure to enjoy this new look and feel.

Interior 2


Visitors to this El Paso store will also be able to send their taste buds on a new journey with this location’s expanded menu offerings that now include ice cream novelties featuring premium, hand-dipped and snackable frozen treats like chocolate-dipped bananas, Polar Pizza slices, and more. Baskin-Robbins fans will also be able to feast their eyes in brand new ways thanks to the redesigned display cases that put everything from fancy cones to custom ice cream cakes at the forefront.  With new dipping cabinets, concreate floors, and LED lighting, this store is not only modern and sleek, but also inviting and spacious.

Grace and Vanessa, the store franchisees and mother-daughter duo, love spreading joy through sweet treats and giving their community a place to take a moment with family and friends. This will be their 10th location in El Paso and will act as another way for these two passionate businesswomen to re-commit to the El Paso community and expand Baskin-Robbins’ reach to local ice cream fans. 

To officially mark this opening and celebrate this new chapter in Baskin-Robbins’ Texan history, the community is invited to a special Grand Opening Celebration on Saturday, March 30th from 12PM to 4PM. Festivities will include a special 31-cent scoop offer, family entertainment, a prize wheel and much more!

Be sure to let us know your thoughts on the new look via Facebook, Twitter, and Instagram. If you’re not from the El Paso area, where are you hoping to see the next Baskin-Robbins “Moments” store? 

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