Chain plans to develop up to 50 Baskin-Robbins shops across the Philippines over the next five years
CANTON, MA (April 24, 2013) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced that it has signed a master licensing agreement with IceDream, Inc. to develop the brand in the Philippines. The agreement calls for the development of Baskin-Robbins shops in major metropolitan areas across the country, with an initial focus on the Greater Manila area. Baskin-Robbins plans to develop up to 50 locations across the Philippines over the next five years.
“We are very excited to partner with IceDream, Inc., whose leaders have a deep understanding of the Filipino consumer and a proven track record of success in the local restaurant industry, to develop Baskin-Robbins in the Philippines,” said Giorgio Minardi, President, Dunkin’ Brands International. “With Southeast Asia becoming an increasingly important region for the Baskin-Robbins brand, we look forward to serving our guests in the Philippines our wide variety of ice cream flavors, custom ice cream cakes and frozen treats.”
Baskin-Robbins restaurants in the Philippines will feature the brand’s extensive selection of classic ice cream flavors, including Pralines ‘n Cream, Mint Chocolate Chip and Very Berry Strawberry, alongside regional favorites such as Green Tea and Mango Tango. The brand will also offer its delicious range of custom ice cream cakes, frozen beverages, ice cream sundaes and frozen treats.
“Baskin-Robbins’ famous selection of 31 ice cream flavors, one for every day of the month, will be a great fit for ice cream lovers across the Philippines,” said Michael Dargani, President of IceDream, Inc., Baskin-Robbins licensee in the Philippines. “We’re delighted to bring the brand to major metropolitan areas across the Philippines in the years ahead, and look forward to making Baskin-Robbins the ice cream and frozen treat brand of choice for our guests.”
Baskin-Robbins currently has nearly 7,000 restaurants in nearly 50 countries around the world, including more than 400 locations across Southeast Asia. This includes locations in Indonesia, Malaysia, Singapore, Thailand and Vietnam which all serve Baskin-Robbins’ assortment of ice cream flavors and frozen treats.