The Story Behind Ube Coconut Swirl

The Story Behind Ube Coconut Swirl

Looking for an afternoon pick-me-up? A change from your go-to order? Going for the unexpected is always worth celebrating at Baskin-Robbins®. Our latest flavor drop, Ube Coconut Swirl, combines Ube and Coconut flavored Ice Creams, sweet Shredded Coconut and a vibrant Ube flavored swirl. This sweet, balanced treat has a slightly nutty, vanilla taste and is perfect for ube lovers old and new. Ube Coconut Swirl is available at Baskin-Robbins shops nationwide for a limited time this spring, while supplies last.

Ube (pronounced ooh-beh) is a vibrant purple yam originally from the Philippines and is a beloved staple within many Asian cuisines and cultures. And at Baskin-Robbins, we wanted to create a flavor that makes this ingredient the shining star. Whether you've grown up with this flavor or are trying it for the first time, our Ube Coconut Swirl is delicious and approachable. Here at Baskin-Robbins, we celebrate flavors from around the world and aim to bring them to life in our shops in innovative ways.

Ube Coconut Swirl

While developing this flavor, the Baskin-Robbins Research and Development team put their tastebuds to the test and sampled a variety of ube flavors on the market to meld together the best ingredients to create Ube Coconut Swirl. Our Ube flavored Ice Cream has a sweet, nutty vanilla flavor that is deliciously complimented by rich, Coconut flavored Ice Cream and shreds of coconut to provide a subtle bit of texture throughout the scoop. Every pink spoonful is then tied together with Ube flavored swirls, ensuring a smooth pop of ube flavor with each bite.

Not only is this flavor delicious, but the vibrant color is perfect for snapping a photo for social media! We worked to bring out ube’s natural purple color in the ice cream and swirl. The vibrant purple Ube flavored Ice Cream contrasts the white Coconut flavored Ice Cream and is highlighted with a deep purple Ube flavored Swirl.

If one or two scoops aren’t enough to satisfy your ube craving, you can take home a Fresh-Pack of this sweet treat. You can also enjoy our new Ube Coconut Swirl right at home with “no contact” delivery via DoorDash, Uber Eats and Postmates, or you can place an order at or through the Baskin-Robbins mobile app for pickup via drive-thru, carry-out or curbside, where available.

Are you scooping our new Ube Coconut Swirl? Let us know on Instagram, TikTok, Twitter and Facebook.

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