Today in Burbank, California Baskin-Robbins is turning back time to the summer of 1985 in Hawkins, Indiana by bringing Scoops Ahoy, the iconic ice cream shop from Stranger Things 3 to life.
Visitors to the 1201 S Victory Blvd. Baskin-Robbins in Burbank, California will be transported to the Starcourt Mall, where the store was re-created as the Scoops Ahoy Ice Cream Parlor, exactly as the kids in Hawkins would have experienced it over 30 years ago. From the nautical décor to the staff’s uniforms to the menu boards, the store has been transformed to give fans an experience ripped from the script. Check out the below video to see how this store literally came to life:
Dying to check it out for yourself? This “pop-up” Scoops Ahoy shop will be open to the public for a limited time from Tuesday, July 2, through Sunday, July 14. If you’re north of the border, we’ve got you covered too! Baskin-Robbins has transformed a shop in the Woodbine Mall & Fantasy Fair in Toronto that will be open from July 4-July 16.
If you can’t make it to our Scoops Ahoy shops, we’ve still got you covered. From now through the end of July, you will be able to step back into 1985 at your local Baskin-Robbins and celebrate Stranger Things with exclusive flavors like the USS Butterscotch and Elevenade Freeze; thematic sundaes such as the USS Butterscotch Sundae, Upside Down Sundae and Demogorgon Sundae; a Byers’ House Lights Polar Pizza® Ice Cream Treat; limited edition Stranger Things fresh-packed ice cream containers; and limited edition merchandise (while supplies last).
We know our consumers are all about experiencing the shows they love, and we knew that through our Stranger Things inspired flavors, treats and merchandise – and our brick and mortar locations – we could enhance how fans experience the show. Recognizing this same passion in Stranger Things’ fan base, we knew that this partnership would require us to turn our creativity upside down and double down on our commitment to the show, its characters and 1985.
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Stranger Things TM © 2019 Netflix. Used with permission.