CANTON, Mass. (April 30, 2012) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is ready for the arrival of Men In Black™ 3 to the big screen on May 25. Beginning May 1, Baskin-Robbins, in partnership with Sony Pictures, brings the spirit of Men In Black 3 into participating Baskin-Robbins locations nationwide with a host of delicious frozen treats and promotions inspired by the blockbuster film franchise.
“This is a wonderful opportunity to bring the buzz and excitement of Men In Black 3 to Baskin-Robbins guests,” said John Costello, Chief Global Marketing and Innovation Officer at Dunkin’ Brands, parent company of Baskin-Robbins. “This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season. We’re delighted to work with Sony Pictures on this endeavor and celebrate the movie in fun and delicious ways.”
- Pink Surprise Cake -Straight out of one of the most pivotal scenes in Men In Black 3, the Pink Surprise Cake is a delicious triple layer ice cream cake made of Oreo® Cookies ‘n Cream ice cream sandwiched between two layers of Devil’s Food Cake and adorned with pink frosting roses. This custom cake is sure to capture the imaginations of ice cream lovers and "MIBelievers" alike!
- Lunar Cheesecake Flavor of the Month - Lunar Cheesecake is making its way back into Baskin-Robbins shops as the May Flavor of the Month to celebrate the time traveling theme of Men In Black 3! Originally introduced in 1969 to commemorate the first spaceflight to land on the moon, this classic flavor features green and white cheesecake ice cream loaded with cheesecake bits and wrapped up in a crunchy graham cracker ribbon.
- Spacey Sundaes and New Cappuccino Blast® Flavor - Baskin-Robbins is also offering three additional limited time only menu items: the Lunar Lander and Agent 31 sundaes, as well as the Triple Mocha Cappuccino Blast® beverage. The Lunar Lander sundae features Lunar Cheesecake ice cream topped with marshmallow, moist white cake pieces, crunchy graham crackers, caramel, whipped cream and a cherry. In the Agent 31 sundae, guests can enjoy Chocolate Fudge ice cream topped with moist brownie pieces, hot fudge, chocolate sprinkles, whipped cream and a cherry. The Triple Mocha Cappuccino Blast is a rich combination of cappuccino flavor base, milk, Chocolate ice cream and chocolate syrup all blended with ice and finished with whipped cream and a chocolate drizzle.
About Men In Black 3
In “Men In Black 3,” Agents J and K are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K to save his partner, the agency, and the future of humankind. Barry Sonnenfeld directs the film. The film’s screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
