Baskin-Robbins Shakes Up National Ice Cream Day with Launch of  New Freak Shakes

Baskin-Robbins Shakes Up National Ice Cream Day with Launch of New Freak Shakes

Continues Celebrating National Ice Cream Month with Special Offers and Delicious New Menu Items

Canton, MASS. (July 11, 2018) – Baskin-Robbins is gearing up to celebrate its favorite day of the year – National Ice Cream Day on Sunday, July 15 – with the launch of its new Freak Shakes. Available at participating shops nationwide through July 31, Freak Shakes take Baskin-Robbins’ new Sundae Shakes to a whole new level and give guests a new and fun way to celebrate National Ice Cream Month.

Freak Shakes will be available in three hero varieties, including:   

  • Unicorn Freak Shake: A Cotton Candy milkshake with a scoop of Cotton Candy ice cream topped with Charms Fluffy Stuff Cotton Candy, Airheads® Xtreme Rainbow Berry Sweetly Sour Candy strips, a sugar cone and finished with a cherry, rainbow sprinkles, marshmallow garnish and whipped topping.
  • OREO® ‘n Cookies Freak Shake*: An OREO® Cookies ‘n Cream milkshake topped with a scoop of OREO® Cookies ‘n Cream ice cream and garnished with a hot fudge drizzle, whipped topping, a slice of OREO® Cookies ‘n Cream Polar Pizza® and finished with a sugar cone, cherry and OREO® cookie pieces.
  • Donut Shop Freak Shake*: A Jamoca® Almond Fudge milkshake with a scoop of Jamoca® Almond Fudge ice cream topped with hot fudge, whipped topping, Dunkin’ Donuts Powdered and Chocolate MUNCHKINS® donut hole treats, a Dunkin’ Donuts Chocolate Frosted with Sprinkles Donut and finished with a sugar cone, cherry and rainbow sprinkles.

“We wanted to share our excitement for National Ice Cream Day with our guests the best way we know how – by creating a new and unexpected ice cream treat for them to enjoy,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “Freak Shakes represent our passion for innovation and we hope our guests will take a moment to celebrate National Ice Cream Day with their friends and family with these over-the-top treats as well as our special deals.”

To make National Ice Cream Day even sweeter, guests who download the Baskin-Robbins Mobile App on National Ice Cream Day (July 15) will receive exclusive offers, like a BOGO Cone offer, a BOGO 99-cent sundae offer and $2 off a medium Milkshake offer**. These deals can be used to enjoy any of Baskin-Robbins’ ice cream flavors. Baskin-Robbins will also be ending National Ice Cream Month on a sweet note with its Celebrate 31 promotion. On Tuesday, July 31st, all regular and kid-sized scoops will be $1.50***.

The Baskin-Robbins Mobile App deals and Celebrate 31 offer can be used to enjoy any of Baskin-Robbins’ classic flavors, including the July Flavor of the Month, OREO® ‘n Cake, which combines cake-flavored ice cream with OREO® cookie pieces and a chocolate cake batter-flavored swirl, as well as new Blackberry Hibiscus, which is a blackberry hibiscus-flavored ice cream and blackberry hibiscus-flavored sorbet with a blackberry swirl.

To celebrate National Ice Cream Day, on July 15th Baskin-Robbins customers ordering through DoorDash are eligible for a free single scoop on their order of $10 or more, where delivery is available. Guests can add a single scoop to their cart and use promo code SCOOP at checkout to make the scoop free, compliments of Baskin-Robbins.† In addition, for customers who haven’t already taken advantage, first-time Baskin-Robbins customers on DoorDash are eligible for free delivery on their first Baskin-Robbins order through DoorDash between July 11th and July 31st where delivery is available. Customers in participating areas can use the DoorDash app or website to order their favorite Baskin-Robbins products with just a tap or click, without leaving home or work. Service fees, surge fees, gratuities, and/or taxes still apply. Deliveries subject to availability.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit or follow us on Facebook (, Twitter ( or Instagram (


OREO is a trademark of Mondelēz International group, used under license.

* OREO® ‘n Cookies Freak Shake is only available at participating Baskin-Robbins standalone restaurants and Donut Shop Freak Shake is only available at participating Baskin-Robbins/Dunkin’ Donuts combination restaurants.

** BOGO Cone offer is only valid on July 15th. BOGO 99-cent sundae offer and $2 off a medium Milkshake offer are valid July 15th through July 31st.

*** Offer valid on July 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins' stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

Offer valid for up to one (1) Single Scoop (4 oz.) per customer, valued up to $3.65 each, from participating Baskin-Robbins locations. Offer only valid on Baskin-Robbins orders placed and delivered on 7/15/18. Surge fees, small order fees, taxes, and gratuity may still apply to the order. $10 minimum subtotal required. Offer will apply when (1) Single Scoop is added to cart and “SCOOP” code is input at checkout. Customers must have a valid DoorDash account with a valid form of accepted payment on file. Valid only on or on the DoorDash app, and within DoorDash’s delivery zones within the United States. Deliveries subject to supplies and availability. Cannot be combined with other offers or promo codes. Offer cannot be used retroactively for prior purchase. Non-transferrable. Offer has no cash value. DoorDash reserves the right to modify or terminate this offer at any time without notice. Void where restricted or prohibited by law. DoorDash’s computer is the official date/time keeping device for this offer.  Not valid for in-shop purchases.


About Baskin-Robbins

Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,900 retail shops in 54 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit


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