Debuts new Monster Energy® or NOS® and Wild ‘n Reckless Sherbet Freeze – available for a limited time only
CANTON, Mass. (August 1, 2018) – Baskin-Robbins wants to help guests stay cool during one of the hottest months of the year by offering them a free sample of its new Monster Energy® or NOS Energy® and Wild ‘n Reckless Sherbet Freeze, or Sprite® and Rainbow Sherbet Freeze or a Coke® and Vanilla Ice Cream Freeze on August 5 from 3-7 p.m. at participating Baskin-Robbins locations nationwide. Freezes are refreshing beverages that can be made with a guest’s choice of a bottle or canned beverage and any hard scoop ice cream flavor, allowing them to customize their own unique Freeze.
“At Baskin-Robbins, we’re always looking to provide our guests with new and unique ways to experience our frozen treats,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “Our Freeze sampling event gives our guests an opportunity to sample our new Monster Energy or NOS and Wild ‘n Reckless Sherbet Freeze which will provide them with a boost of energy as they try to stay cool in the summer heat.”
The new Monster Energy or NOS Energy and Wild ‘n Reckless Sherbet Freeze will be available beginning today through August 31.
In addition, the brand will feature Caramel Cream Puff as its August Flavor of the Month. This new flavor is inspired by a traditional French dessert called a “Croquembouche” and features pastry cream-flavored mousse ice cream and salted caramel ice cream with burnt sugar crystals, pastry pieces and a burnt caramel swirl.
Finally, to wrap up August, guests are invited to participate at Baskin-Robbins locations nationwide to enjoy all regular scoops for $1.50 as part of the brand’s “Celebrate 31” promotion on Friday, August 31*.
*Offer valid on August 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.
Celebrate 31 offers may vary per market.
*The Celebrate 31 offer in Houston, Texas will be $7.99 on two pre-packed quarts of Baskin-Robbins ice cream.
*The Celebrate 31 offer in Fresno, California will be 31% off pre-packed quarts of Baskin-Robbins ice cream.
*The Celebrate 31 offer in San Jose, California and Detroit, Michigan will be 31% off any scoop.
Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at 8,000 retail shops in 54 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit https://www.baskinrobbins.com/.