Baskin-Robbins Introduces Brownie Bar Mashup to Kick off the Year

Baskin-Robbins Introduces Brownie Bar Mashup to Kick off the Year

January Flavor of the Month, special promotions and more give 2019 a sweet start

CANTON, Mass. (January 3, 2019) – Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is ringing in 2019 with a brownie lover’s dream come true. The January Flavor of the Month, Brownie Bar Mashup, is a delicious combination of traditional chocolate and blonde brownies. It delivers on two delicious brownie flavors in one bite.

Ice cream fans may also find themselves under a sweet spell this month as Love Potion #31® returns to Baskin-Robbins. This combination of white chocolate-flavored ice cream and raspberry-flavored ice cream with chocolate-flavored chips, raspberry-filled chocolate-flavored hearts and a raspberry swirl is sure to work its magic on every guest.

“Our mission is to help guests flavor every moment, and January’s offerings are here to do just that. Whether your resolution is to reconnect with old friends or enjoy more family time, Baskin-Robbins has something to help everyone hit pause and savor the start of 2019,” said Carol Austin, Vice President of Marketing for Baskin-Robbins.

Baskin-Robbins is also helping guests stick to other types of resolutions in the New Year with its selection of BRight Choices flavors. These better-for-you flavor varieties include fat-free, dairy-free and no sugar added options in satisfying flavors like No Sugar Added Peanut Buttery Bar Blast, Miami Vice Sorbet and Maui Brownie Madness Frozen Yogurt, all of which can be enjoyed in a cup, cone, Milkshake or Cappuccino Blast®. These flavors are just a few of the wide variety of BRight Choices options that will be available at Baskin-Robbins locations nationwide throughout the year.

Baskin-Robbins’ treats go beyond the dipping cabinet this month with two special promotions. This includes cakes starting at $12.99, which are available for online ordering at, as well as Celebrate 31 on Thursday, January 31st where guests can stop in to participating Baskin-Robbins locations nationwide for a regular or kids-sized scoop of ice cream for $1.50*.  

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit or follow us on Facebook (, Twitter ( or Instagram (


About Baskin-Robbins

Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 8,000 retail shops in 55 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit

*Offer valid on January 31st at participating locations nationwide. Free scoop offer may not be combined with any other coupon, discount, promotion, combo or value meal. Waffle Cones and toppings are extra. Valid only at participating Baskin-Robbins locations. Offer will vary in Detroit, MI, Fresno, CA, Houston, TX, and San Jose, CA markets.

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