News

Brand keeps celebration going all month long with OREO®-inspired product lineup, special mobile app offers on National Ice Cream Day and “Celebrate 31” promotion on July 31st  

This year, Baskin-Robbins is helping guests celebrate Valentine’s Day with two new Love Potion #31 treats, inspired by the classic ice cream flavor! Love Potion #31 is a classic Baskin-Robbins ice cream flavor that was originally introduced in 1995.

With the “Big Game" set to kick-off in just a few days, it’s time to start thinking about what you’ll be serving at your game day party. Decorations and sports jerseys are important, but let’s be honest, great food is the key to winning.

Baskin-Robbins Guests Will Fall Head Over Heels for Heart-Shaped Ice Cream Cakes and New Love Potion #31® Desserts  

If you resolved to be more active, take a walk to your local Baskin-Robbins shop for a scoop of your favorite flavor. With more than 2,500 locations across the U.S., there is sure to be one close to you.

Baskin-Robbins Brings Back Superfudge Truffle as its January Flavor of the Month  

Brings Back Peppermint Bark in the Dark as the December Flavor of the Month   

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is lifting spirits in a deliciously cool way to celebrate Halloween all month long with a lineup of festive frozen treats including a new ice cream cake, Polar Pizza variety and October Flavor of the Month available at participating Baskin-Robbins shops nationwide.

Baskin-Robbins also launches delicious new USO Patriot Pop® flavor, new July Flavor of the Month, OREO® Birthday Cake, and offers free Waffle Cone upgrade with the purchase of a double scoop throughout the month