Brand keeps celebration going all month long with OREO®-inspired product lineup, special mobile app offers on National Ice Cream Day and “Celebrate 31” promotion on July 31st
CANTON, Mass. (June 28, 2017) – Baskin-Robbins is giving guests nationwide a free slice of heaven with its first-ever nationwide Polar Pizza® Ice Cream Treat Sampling on Friday, July 14. On this day only, Baskin-Robbins will treat guests to free samples of its popular Polar Pizza from Noon – 5:00 p.m. at participating Baskin-Robbins locations across the country. The free offer is just one of the many ways Baskin-Robbins is celebrating National Ice Cream Month this July with its guests.
On July 14th, guests will have an opportunity to sample Baskin-Robbins’ new Mint Chocolate Chip Polar Pizza, which features a double fudge brownie crust and Mint Chocolate Chip ice cream topped with OREO® cookie pieces, fudge and marshmallow topping. Other Polar Pizza varieties include Chocolate Chip Cookie Dough, Jamoca® Almond Fudge and HEATH®, OREO® Cookies ‘n Cream, Peanut Butter ‘n Chocolate and REESE’S® Peanut Butter Cup, or a custom combination of a guest’s favorite ice cream and toppings.
“We’re so excited to celebrate National Ice Cream Month with our guests by providing them with free samples of our Mint Chocolate Chip Polar Pizza on July 14,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We also look forward to keeping the celebration going throughout the month with special mobile app offers on National Ice Cream Day, and a delicious OREO®-inspired product lineup for July.”
In addition to the Polar Pizza Sampling on July 14, Baskin-Robbins is giving its guests several ways to enjoy National Ice Cream Month. For starters, guests who download the Baskin-Robbins Mobile App will receive exclusive offers on National Ice Cream Day (Sunday, July 16) and throughout the month. Guests can also sign up to receive email and text updates from Baskin-Robbins, where they’ll receive additional offers throughout the month.
OREO® lovers have a reason to rejoice in July with Baskin-Robbins’ new Flavor of the Month, All About OREO®, and delicious OREO® Ice Cream Cookie Sandwich Cake. The All About OREO® flavor features fudge-covered, peanut butter, and classic OREO® cookie pieces, all combined with an OREO® frosting ribbon in rich chocolate malt ice cream. The flavor is available in a cup, cone, milkshake or layered sundae. The OREO® Ice Cream Cookie Sandwich Cake is a chocolate-flavored frosted cake topped with Baskin-Robbins’ OREO® Ice Cream Cookie Sandwiches. Guests can customize both the flavors inside the cake and ice cream sandwiches, and order it either in-store or online at www.BaskinRobbins.com/onlineordering.
Finally, Baskin-Robbins guests are also invited to end the month on a sweet note with the July “Celebrate 31” promotion. On Monday, July 31, all regular and kids-sized scoops are available for just $1.50.* This offer can be enjoyed on any ice cream flavor, including the following cool and refreshing flavors that will transport you to a tropical location no matter where you are:
- Miami Vice – A dairy-free and fat-free Strawberry Daiquiri and Piña Colada flavored sorbet
- Mango Breeze – Mango-flavored ice cream featuring a mango-flavored ribbon
- Splish Splash® – A refreshing favorite with a splish of blue raspberry-flavored sherbet and a splash of blueberry-flavored sorbet
For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).
OREO is a registered trademark of Mondelēz International group, used under license.
*Offer valid on July 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.
Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and Polar Pizza®. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.