The Story Behind Baskin-Robbins’ Icing on the Cake®

The Story Behind Baskin-Robbins’ Icing on the Cake®

It’s time to celebrate! Here at Baskin-Robbins, we think every moment in life should be celebrated with ice cream, and what better way to enjoy a scoop than with a flavor that combines confetti sprinkles with the sweet taste of cake and ice cream together in one. Keep reading for the story behind this fun flavor!

Introduced in 2015, Icing on the Cake® is Baskin-Robbins’ colorful tribute to any celebration. Whether you are honoring a small win or celebrating Baskin-Robbins 76th year, Icing on the Cake® is sure to make any occasion sweeter. Featuring cake flavored ice cream with cake pieces, frosting flecks and a mouth-watering candy confetti ribbon, this flavor is a party in a scoop.

Want to sweeten up your celebration even more?! Try a unique flavor combination that makes a strawberry shortcake milkshake by combining Very Berry Strawberry and Icing on the Cake® ice cream flavors!

Icing on the Cake® is the perfect sweet treat to celebrate any occasion whether big or small. You can enjoy this flavor and any of your favorite ice cream flavors right at home with “no contact” delivery via DoorDash or Uber Eats, or you can place an order at or through the Baskin-Robbins mobile app for pickup via drive-thru, carry-out, or curbside where available.

Are you scooping our Icing on the Cake®? Let us know on Instagram, TikTokTwitter and Facebook.

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